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University of North Carolina
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University of North Carolina

One Strategic Vision Designed to Elevate

Tradition, Excellence and Tar Heel Pride

In an effort to enhance the student-athlete experience and showcase their nationally recognized brand, University of North Carolina (UNC) athletics teamed up with DI and HOK Architects for an experience design initiative involving the university’s football, baseball, women’s lacrosse and soccer facilities on campus.

 

 

 

While UNC’s collective athletic prowess is one of tradition and excellence, each program has its own unique story and character. DI sat down with a group of Chapel Hill greats to develop and design a cohesive and consistent brand strategy that left room for each program’s individuality. Hearing from these legendary, hall-of-fame coaches empowered our team to craft a meaningful, storied and tailor-made brand experience. 

Tar Heel branding transcends all involved facilities, including spaces in the Fetzer Indoor Practice Facility, Fetzer Team Building, Kenan Football Center, Carmichael Arena, Bryson Field at Boshamer Stadium, Field Hockey Facility and more. Design elements include branding concepts, donor recognition, signage, wayfinding, graphics, displays, exhibits and casework – all created to exemplify the UNC standard and capture each program's individuality. 

 

The design update brings to life what it means to be a UNC student-athlete and unifies the university’s athletic programs through cohesive storytelling elements. These spaces build a foundation of success for student-athletes and serve as memorable and inspirational moments for returning alumni and recruits on campus. Go Heels! 

Learn more about master planning, athlete facilities and recruitment centers. 

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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