Iowa State Cyclones

Locker Room + End Zone Club

The Iowa State University (ISU) football program came to DI to create a custom update to their locker room and lobby, as well as their premium Sukup End Zone Club. The renovated locker room includes large-scale graphics, a custom gear display, and other touches that all come together to help pay homage to the team’s history. These elements also play a big part in the overall recruiting experience.

The Sukup End Zone Club is located in the South end of the Jack Trice Stadium. The exclusive, climate-controlled two-level lounge space creates an environment for ISU donors to relax, eat and enjoy the game. DI incorporated the game day experience inside with large football graphics and donor recognition panels right outside the entrance.

DI was also created a Hall of Fame and brought their athletic brand to life in the nearby Jacobson Athletic Facility. Learn more about those projects here.

…the Hy-Vee Hot Zone is a memorable experience because of some of the elements that were implemented for the first time; such as the use of the fire in the stage and signage, the Airstream, and the heavy use of technology in the space.

Daniel Willrich, AIA, Asst. Director, Store Architecture Hy-Vee, inc

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