How does meaningful innovation happen in the pro sports experience?And what happens when it does?
An exploratory study on how leagues + teams are evolving their experience to connect with core fans + attract the next generation. SUMMER / FALL 2018

2019 is almost here. Fans will demand better experiences than ever before.

We’re here to explore how innovations in technology + design can bring your fans + your team together. Which we know it can. How do we re-invent our team’s future for the better? How do we use the allure of innovation to rally more fans around your team?

TOGETHER BY DESIGN is an interdisciplinary market research study, including thought leaders in the NFL, NBA + MLB.

To participate, we ask only that you do a 30-minute phone interview, no prep required.

We see you as a leader + decision-maker. We want to know your challenges and your goals. What worries you and what inspires you. If you join us, we will share the comprehensive results of our study with you.

It’s completely confidential and anonymous, unless we choose to quote you and ask for your written permission.

Thank you for considering this initiative. Let’s get together by design!

Sincerely,

Justin Wood

Practice Director/DI

Tom Demetriou

CMO/DI

2019 is almost here. Fans will demand better experiences than ever before.

We’re here to explore how innovations in technology + design can bring your fans + your team together. Which we know it can. How do we re-invent your team’s future for the better? How do we use the allure of innovation to rally more fans around your team?

TOGETHER BY DESIGN is an interdisciplinary market research study, including thought leaders in the NFL, NBA + MLB.

To participate, we ask only that you do a 30-minute phone interview, no prep required.

We see you as a leader + decision-maker. We want to know your challenges and your goals. What worries you and what inspires you. If you join us, we will share the comprehensive results of our study with you.

It’s completely confidential and anonymous, unless we choose to quote you and ask for your written permission.

Thank you for considering this initiative. Let’s get together by design!

Sincerely,

Justin Wood

Practice Director/DI

Tom Demetriou

CMO/DI

How it all goes down.
Schedule

Using the button below, schedule a call with our team that works with your calendar. We know you’re busy, so we made it as easy as possible to find a time.

CALL

At your scheduled time, we’ll hop on a call together and talk through some questions—which you can check out below.

SHARE

Once our research is complete, we’ll be sharing our findings with you all packaged up!

Schedule Your Interview!
The kinds of QUESTIONS we’ll be asking:
  • What kinds of new things are you doing to keep your venue competitive?
  • How are you working to attract fans?
  • What are your goals for 2019?
  • What are your challenges when trying to implement the right kind of change?
  • What would make your job easier?
  • Biggest success in the past two years? Toughest failure?
  • What keeps you up at night?
  • What’s an example of a league / team doing something innovative that you admire?
  • What inspires you? How do you stay current? Magazines? Blogs? Conferences? Peer sharing?
  • Do you measure ROI on Fan Experience? 
If so, how?
  • What has been your single best investment on improving Fan Experience?
  • What were the key factors in making the above decision?
  • Looking out over the next few years, as it relates to fan experience, what's your biggest challenge and opportunity?