Tom Demetriou

Chief Marketing Officer

Tom leads the Marketing Team for Dimensional Innovations. Prior to becoming CMO of DI, he co-founded Rockbox, a video content agency, in which he remains a partner. Prior to that, he was Executive Creative Director of Barkley, the largest independent ad agency in the nation.

Tom is a Member of the Screen Actors Guild, doing national broadcast Voice Over work for Dairy Queen, Marmot, H&R Block and others. In 2008 he won a Cannes Lion for his work for American Airlines. And 2007, he wrote the No.2 (Nielsen-Buzz Metrics) Super Bowl commercial for Nationwide Insurance  (TBS’s Funniest Commercials of the Year / Wall Street Journal’s Best Ads of 2007 / Time Magazine’s Best of 2007). Prior to that he contributed to the Gold Effy-winning global re-brand of American Airlines.

Tom will always be a writer. Has storytelling become a cliche? He doesn’t know, but he thinks a great story is still worth a million bucks. He thinks George Lucas would agree. A long time ago in a galaxy far, far away, Tom graduated from Penn State University with High Honors.