Michael Jordan Gymnasium + Nike

Design + Interior Theming

Dimensional Innovations was tasked by Nike to create a new athlete and fan experience honoring Michael Jordan’s basketball career that began at Laney High School. Building upon the story of how Jordan wasn’t quite tall enough to make his varsity squad and how this became the foundation of his notorious work ethic, DI’s pays homage to Jordan with designs to inspire present and future Laney basketball players and fans to achieve excellence.

Our design and fabrication teams transformed the outside of the gym into a Hall of Greatness, featuring artifacts from Jordan’s early relationship with Nike, an Air Jordan shoe display, photo exhibition, and trophies. The environmental graphics were supplemented with fresh coats of paint in the Laney High Buccaneers yellow and blue colors, and their Jumpman logo at center court.

…the Hy-Vee Hot Zone is a memorable experience because of some of the elements that were implemented for the first time; such as the use of the fire in the stage and signage, the Airstream, and the heavy use of technology in the space.

Daniel Willrich, AIA, Asst. Director, Store Architecture Hy-Vee, inc

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