Universal CityWalk AMC Theater Redesign

LOS ANGELES, California- Content with what they’d built at “Wizarding World,” the minds at Universal Creative, the team that conceptualizes and deploys large-scale projects at Universal, set their sights on Universal CityWalk’s AMC Theatre, which, other than the installation of stadium-style seating in 2007, had gone untouched since it was built in 1993.

“We wanted a departure from the traditional movie experience,” said Gene Dobrzyn, senior vice president of Universal Creative.

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