The Cubs Store Retail Experience Deepens the Fan Connection

Fresh off a 2016 World Series win, the Chicago Cubs decided to build a new 8,400-square-foot Cubs retail store in the Park at Wrigley, next to Wrigleyville. They knew they wanted a few interactive and wow-moments for fans to experience while in their store. They turned to Dimensional Innovations (DI) to design and build two custom experiences, an augmented reality photo booth and a larger-than-life video wall.

Read The Full Article