Royals and MLB Try Out the SnapBat, the Baseball Bat Selfie Stick Dreamed Up by a Local Design Firm

Watch out, Louisville Slugger: there’s a new bat in town. To give baseball fans a taste of the sights and sounds of the pre-season, MLB and Snapchat teamed up with KC-based design and brand strategy firm Dimensional Innovations.

“MLB sent us about 50 bats, and so we had to find all the different components we wanted to use, drill out all the bats and then figure out a way to bury all the shutter buttons and the Bluetooth inside the bat,” said Dimensional Innovations industrial designer Brandon Wood.

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