Orlando SC Hires Firm for Stadium Activations

With its new soccer-specific stadium scheduled to open for the 2017 MLS season, Orlando City SC has selected Kansas-based Dimensional Innovations to design, fabricate and install several sponsorship activations in the stadium.

The firm and the team are focusing on three areas in the stadium: Walt Disney World’s main gate naming rights, a MetroPCS-branded corner area with both seats and space for activation, and an Audi-branded, high-end, all-inclusive club space.

“Now that we’re at the stage in stadium construction where walls are up and things are becoming more tangible, we wanted to bring someone in who could spend their time focusing on the partners and driving their creative there, but also understand our brand and what we want to do on the fan experience side,” said Rob Parker, vice president of corporate partnerships at Orlando City.

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