How Dimensional Innovations Turned A Cinema Lobby In Omaha Into A ‘Star Wars’ Experience

Star Wars mania became a full-blown global phenomenon (once again) in late 2015. You might have heard about it: the latest entry in the series, The Force Awakens, launched in mid-December to a record-breaking run that culminated by toppling Avatar as the highest-grossing film of all time in North America after only 20 days of release. Theater lobbies across the world were abuzz with anticipation from first-time fans to repeat visitors. At the recently opened Alamo Drafthouse in Omaha, Nebraska, however, The Force Awakens dominated much more than the conversation. Guests were treated to a fully immersive Star Wars-themed lobby as soon as they stepped into the new cinema: flashing lights, sound effects, and large-scale replicas of some of the franchise’s most iconic sets helped create the illusion of a galaxy far, far away for local moviegoers.

“The theater owner, Tyler Calabrese, for Alamo Drafthouse, and the architect, Kip Coleman from Elevation Architects, came up with the original idea and then contacted us through Alamo Corporate to see if this was a feasible project and how we could design and build it,” recounts Brad Woods, practice director at Dimensional Innovations, a Kansas-based design firm that has crafted custom-themed environments for high-profile clients from a number of industries. From the locker room of the NBA’s Charlotte Hornets to Sprint’s ad campaign in Times Square, Dimensional Innovations has specialized in creating an engaging public experience with their designs. Now you can add the Star Wars-themed lobby at the Alamo Drafthouse’s Omaha location.

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