Fan Activation Zone Creates Community at Mercedes-Benz Stadium

American Family Insurance partnered with Dimensional Innovations to design and build a fan activation zone inside the new Mercedes-Benz Stadium in hopes that it would inspire fans to “Dream Fearlessly.” The activation has large photo-op sculptures, an interactive GIF booth and inspirational kiosks for fans to connect with the American Family Insurance brand. This space is the perfect interactive destination to create community inside the stadium.

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