How Digital Signage is Revolutionizing Venue Branding

Hailed as “the South’s preeminent lifestyle destination,” The Battery Atlanta houses hundreds of high-end residences, dozens of fashion retailers and conceptual eateries, one luxury hotel and a theater bearing an iconic name. It’s blocks of brand-driven streetscape long on curb appeal.

Not lost in any of this is the baseball.

The Battery is anchored at one end by the Atlanta Braves’ new SunTrust Park, and rising some 30 feet above the barrage of corporate marketing outside the stadium’s right field gate is a gigantic digital baseball featuring LED-illuminated red laces and a seven-foot-tall, nine-millimeter pixel pitch messaging system that wraps around the ball’s 69-foot circumference. The display shares sponsorship messaging, Braves fan-engagement content and livestreamed video of the game itself to fans gathered in the plaza-like setting, complete with a fountain and green space.

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