Axalta Planning To Highlight “Color Of Speed” In Injector Entrance At Daytona Int’l Speedway

Axalta Coating Systems plans to have its injector entrance at Daytona Int’l Speedway ready by January’s IMSA Rolex 24 Hours event, and the company is going with the theme of “The Color of Speed” for the space. The company exclusively shared with SBD/SBJ renderings for the 32,000-square-foot space along four vertical concourse levels that serve as an entrance to the track. DIS pitched four smaller injectors at 10- to -15-year contracts at $2-2.5M annually, sources said, but the asking price for the center injector, which Axalta ultimately landed, was unclear.

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