AV SCORES BIG WITH SUPER BOWL LIII FANS AT THE MERCEDES-BENZ STADIUM

A Winning Fan (& Social) Experience

With fan engagement at the heart of an event like the Super Bowl, the stadium becomes a hub of content generation. As fans enjoy with the venue and its live content in unexpected ways, everything gets socialized on Twitter, Instagram, Facebook, Snapchat, YouTube, and beyond. The experience itself becomes something that gets shared, says Justin Wood, Principal, Sports Practice Director of Dimensional Innovations. “We’re seeing a need for flexibility, and that traditional branding is not enough. It needs to be about experience,” adds Wood. “People want to have something that they can’t have somewhere else.”

The Super Bowl event begins before game day. The NFL engages with fans at various venues outside of the Mercedes-Benz Stadium.

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