Sprint

Brand Activation

Sprint Experience Wall at Sprint Center

The 94-foot long brand experience for the naming rights sponsor at the Sprint Center consists of very high finish of materials, including multiple layers of translucent acrylics with surface treatments of tinting, vinyl, screen printing, and paint, all combined with layers of animated LED edge and backlighting.

A tiled monitor wall, as well as retail jewel boxes, and integrated touchscreens are some of the technology features in this installation. The wall was nominated for a number of awards, and received an Event Design Award in 2009.

Sprint Photo Kiosk at Kauffman Stadium

The Sprint Photo Kiosk in the newly remodeled outfield plaza at Kauffman Stadium provides an engaging and memorable fan experience that connects fans with both the Sprint brand and the Kansas City Royals.

The kiosk allows users to have an unmanned experience that delivers an electronic version of a custom baseball card of themselves. By using a touchscreen interface, and an opt in feature, fans can have their personalized card emailed to their smart phone. The kiosk consists of aluminum with graphics and an exterior rated touchscreen.

The DI design team accomplished everything we were looking for. The engagement and immersion in the fan experience demonstrates Dimensional Innovations’ knowledge of not only design but also what is important to Sprint as a business and as a brand.

Angie Lovett- Sport Marketing/Senior Manager, Sprint

Sprint East Gate at Lucas Oil Stadium

The Sprint East Gate at Lucas Oil Stadium is a branded environment that was created to support Sprint’s sponsorship with the Indianapolis Colts and with the National Football League. The experience was created to provide a connection with Sprint’s NFL fans, while also seamlessly portraying Sprint’s new brand message of instant connectivity through their “Now Network.”

Dimensional Innovations achieved these goals for Sprint by creating an experiential environment, which generates immediate use of Sprint’s network capabilities. Large format graphic applications, streaming Sprint brand content, interactive touch screen kiosks, 3D gestural recognition game play experience, a custom centerpiece light sculpture and branded portals were used to create Sprint’s Indianapolis Colts experience.

Sprint Times Square

Dimensional Innovations partnered with Sprint and Samsung to create a large-scale model of the Instinct mobile phone that was sure to catch the eye of everyone.

Located in iconic Times Square, this 3-D active display is 94 times its actual size and looks identical to the phone. The phone screen is an LED monitor that streamed live video, grabbing the attention of a crowded Times Square.

The overwhelming amount of advertisements in Times Square required a unique approach ensuring Sprint and Samsung received the attention it needed.
In the end this 3-D interactive display was an incredible success for our clients.

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