Scheels

Custom Fabrication + Interactive Features

Dimensional Innovations worked with Scheels, a large retail store with apparel, shoes, and gear for sports and outdoor recreation, to create a 1940s Fairchild float plane to hang from their ceiling as an impressive visual. After the success of a 45-percent scale replica, DI also built multiple 75-percent scale replicas for other Scheels stores across the U.S. The DI team modeled, engineered and fabricated the float plane using proprietary products, designed to be as light possible around the internal aluminum structure. Faux painting to create water stains, oil spray, and fingerprints on the windshield add to the realistic appearance.

DI also designed and built a custom interactive experience inside their Overland Park, Kansas location. Shoppers can learn more about various products available within the store and are also engaged with videos that get them excited for their next outdoor adventure.

…the Hy-Vee Hot Zone is a memorable experience because of some of the elements that were implemented for the first time; such as the use of the fire in the stage and signage, the Airstream, and the heavy use of technology in the space.

Daniel Willrich, AIA, Asst. Director, Store Architecture Hy-Vee, inc

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