HY-VEE Hot Zone

Sponsor Activation

In partnership with sports architecture firm, Populous, DI designed and fabricated the fan experience at the Hy-Vee Hot Zone at Arrowhead Stadium. The experience connects the grocery store chain with the Kansas City Chiefs brand through custom fabrication, interactive experiences and cutting-edge technology.

The Hy-Vee Hot Zone is a built manifestation of the Hy-Vee brand as a destination location for fans. The stage plays host to pre-game bands and post-game tv broadcast interviews. The link between the spiral concourse and the seating area includes overhead elements that connect with the Hy-Vee brand and also provide fans with heat during cold games.

The Hy-Vee Hot Zone experience includes the use of Alumilite ovals with infrared heaters, large format graphics mounted to aluminum panels, a custom stage, strand LED lights, exterior rated LCD monitors, and open flames within the stage and signage elements. The experience is capped with a custom Airstream trailer for four lucky fans to use each game.

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