Cinemark Theatres - Sacramento

Signage + Interior Design

Dimensional Innovations was thrilled be help give the Century Arden 14 and XD theater in Sacramento a Hollywood-style face-lift. The updated theaters showcases Cinemark’s NextGen cinema design concept.

DI completed multiple signage and interior design updates within the space, giving it a modern look and feel. Movie-goers will also see a custom designed and built wall mural that shows iconic movie heroes when walking in one direction, and well-known villains when walking in the opposite direction.

“People have a lot of alternatives (regarding) where to spend their free time,” said Mark Zoradi, CEO of Cinemark, Century Theatres’ Texas parent company. “Everything from staying at home and watching television to going out to some other form of entertainment. If we want to continue to motivate people to go to the movies, we need to make that movie-going experience really good.”

Lorem ipsum dolor sit amet, mattis id nunc in, aliquet pretium tristique sed. Sed neque turpis mi mauris eleifend nisl. Repellat morbi urna pretium reiciendis vivamus, vestibulum libero quis curabitur a. Fusce nunc purus quis, cras lectus mauris ullamcorper in proin, interdum nibh sodales imperdiet lobortis dictum fames, purus mollis enim. Vestibulum ipsum tortor orci cursus,

If we want to continue to motivate people to go to the movies, we need to make that movie-going experience really good

Mark Zoradi - CEO of Cinemark