CAMP CINEMARK, CINEMARK THEATRES

Interactive Coloring Wall

How do you make the movie going experience even better for young children – and their parents? That was the challenge within Cinemark Allen 16 Theatre. The new child-friendly auditorium, known as Camp Cinemark, is one of Cinemark’s latest offerings.

Outside of the auditorium itself is the “Coloring Zone,” a place for children to play and burn off energy before the show starts. The real attraction is an entire wall dedicated to an interactive, digital coloring screen. Beginning as a black and white outline, kids can color in the illustration with just the wave of their hands. Gesture-tracking technology allows for multiple users to ‘color’ at the same time, bringing the scene to life.

The coloring zone is open before and during the film, for kids who don’t quite have the attention span for a full-length film. Cinemark vice president of marketing, Bryan Jefferies, says theaters like this are the next step of movie-going. “The kid-friendly push reflects the increasing importance of the family audience as Hollywood studios spend heavily on animated films,” according to a Cinemark press release. These experiences allow for more fun for the kids and less stress for the parents.

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