Latest From The Lab | 3.18

At DI, we take innovation seriously. Some companies may claim to be innovative, but we walk the walk. Our Innovation Lab not only researches new products and experiential design approaches, but also builds, tests and re-tests those ideas. They’re fondly referred to as “The Lab” and they push the limits (and try some crazy things) every single day.

Here’s a collection of some of the most interesting/inspiring/just-plain-cool things they’ve seen recently.


Nike Shanghai Marathon Expo

The Nike Shanghai Marathon Expo 2017 brand space is all about getting faster and breaking records. A large overhead animated LED-installation displays countless target times, runners plan to reach to break their own personal bests. The center of the 1,600-square-meters space marks a trial-run-cage where runners can get tips and tricks of experienced coaches and try Nike’s Zoom Fly running shoes. Pacers who will run the marathon in a certain time introduce themselves and invite those runners to follow. A highlight is the 18-meters-long wall lists all 38,000 names of those who will participate in the 2017 Shanghai Marathon.

Two large LED-walls show Nike’s latest film Shanghai Fast, featuring a young woman’s adventurous race through the streets of Shanghai in the pursuit to become faster and more daring. The film is directed by Nicolas Winding Renf (‘Drive’) and created by Wieden+Kennedy Shanghai.


the lab

Dimensional Innovations - Innovation Lab

Always an advocate for the end-user, The Lab brings industrial design expertise and a multidisciplinary approach to problem-solving. Ideation, prototyping and, of course, the latest technology is at the core of what they do, all working together to enhance a user’s overall experience. Learn more about the Lab.

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