Latest From The Lab | 1.18

At DI, we take innovation seriously. Some companies may claim to be innovative, but we walk the walk. Our Innovation Lab not only researches new products and experiential design approaches, but also builds, tests and re-tests those ideas. They’re fondly referred to as “The Lab” and they push the limits (and try some crazy things) every single day.

Here’s a collection of some of the most interesting/inspiring/just-plain-cool things they’ve seen recently.

Project Feature

Lexus Dome

Moscow,  Russia

” Sila Sveta created a series of interactive installations dedicated to the inspiration of the Lexus craftsmen, the design and technological excellence of the brand, within the space of Lexus Dome in the Moscow City.

Lexus Dome is the first of a kind multi-functional space, located in the territory of the OKO center in the Moscow City area. It has been created on the initiative of Lexus and implemented by the collaboration of Action Marketing Agency, Sila Sveta and Dentsu Aegis Network.

The Lexus interactive zone by Sila Sveta is a brand philosophy embodied in the physical world with the help of interactive technologies accessible to every Lexus Dome guest. This is a journey into the world of Lexus and an introduction to what drives the designers and engineers of the brand. Inspiration, philosophy, technical features, and design — all this is presented with the help of the latest media to give guests the most vivid experience. ”

(click to explore designer’s explanation of each zone) (click to check out sila sveta’s other work)

the lab

Dimensional Innovations - Innovation Lab

Always an advocate for the end-user, The Lab brings industrial design expertise and a multidisciplinary approach to problem-solving. Ideation, prototyping and, of course, the latest technology is at the core of what they do, all working together to enhance a user’s overall experience. Learn more about the Lab.

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