Latest From The Lab | 09.17

At DI, we take innovation seriously. Some companies may claim to be innovative, but we walk the walk. Our Innovation Lab not only researches new products and experiential design approaches, but also builds, tests and re-tests those ideas. They’re fondly referred to as “The Lab” and they push the limits (and try some crazy things) every single day.

Here’s a collection of some of the most interesting/inspiring/just-plain-cool things they’ve seen recently.


Disney wants to build a Westworld for Star Wars FansA luxury space hotel in a galaxy far, far away

“…as described by Walt Disney Parks and Resorts chairman Bob Chapek, the project amounts to almost exactly that. “We are working on our most experiential concept ever,” he told the crowd during a Saturday panel. “It combines a luxury resort with immersion in an authentic environment.”

In this case, that environment would be a Disney World hotel, designed to look like a massive starship, with views of outer space from every window. But it wouldn’t just be a place for lodging on the way to Galaxy’s Edge; it would be an area where guests could have actual interactive experiences as part of a narrative storyline. “It will invite you to live your own dedicated, multi-day adventure in a galaxy far, far away,” Chapek explained. Guests wouldn’t wear flip-flops and shorts; they’d wear Star Wars costumes. They wouldn’t deal with hotel employees; they’d interact with Star Wars creatures and droids.

Over the course of their stay, the story would unfold around them through a series of story moments and interactions, letting them fall completely into an entirely fictional world.”
(click to continue reading)

the lab

Dimensional Innovations - Innovation Lab

Always an advocate for the end-user, The Lab brings industrial design expertise and a multidisciplinary approach to problem-solving. Ideation, prototyping and, of course, the latest technology is at the core of what they do, all working together to enhance a user’s overall experience. Learn more about the Lab.

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