BATS Crown Club at Kauffman Stadium

This entry is part 18 of 22 in the series Sports
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BATS commissioned Dimensional Innovations to design and build a branded environment to transform the high-end club at Kauffman Stadium to The BATS Crown Club. Through the use of high-end graphics and media, the BATS brand was married with the Kansas City Royals’ brand to tell the story of their partnership.

The experience begins in the lobby, and continues into the main club, and even has presence via television cameras from the field looking towards home plate. Materials used included acrylic, large format graphics, alumilite, and LCD monitors.

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