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Vertical Integration Helps DI Stand Out

January 9, 2013
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Vertical integration is an economic term referring to a company that controls not only the end product but many or all of its component parts. It’s not a common model, but there are some examples of companies executing the practice successfully, such as Apple.

For 35 years, Apple has championed a vertical model in their technology with their integrated hardware and software. Both the iPhone and iPad have hardware and software designed by Apple, which also designed its own processors for the devices. Recently, companies like Google, Amazon and Microsoft have all jumped into the tech vertical integration mix to follow Apple’s success.

In comparison, the architecture, engineering and construction industry (AEC) doesn’t have a lot of companies practicing vertical integration. Dimensional Innovations, with our more than 20 years experience in design-build projects, is one of the few companies executing vertical integration today.

It’s not often you find engineers, interior designers, fabricators, graphic designers, industrial designers and A/V professionals in the same place, much less the same company. We set out to do something different with this company’s structure to provide universal benefits: making the difficult projects easy (or easier), tackling fast-tracked deadlines and reducing stress for our clients.

Dimensional Innovations’ 70,000-square-foot shop means design, engineering and fabrication for our projects can happen in the same building.

It’s that varied expertise, the vertically integrated business model, that offers our clients an exclusive edge: we reduce inefficiencies that slow projects down and jump up the cost. We have the imagination, originality and resourcefulness to implement any idea, and those experts sit just feet from each other.

In a typical day at DI, a designer creates a conceptual sketch for a mural spanning an entire wall while an engineer virtually constructs a specialty chandelier in 3D modeling software. On our shop floor, a fabricator might apply a faux finish to a custom metal sign at the same time an A/V specialist programs a client-specific game on an interactive touchscreen.