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The Future Stadium Experience

August 18, 2014
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Dear 2017 Season Ticket Holder,

Thank you for re-energizing your 6-star Access Account. You are not only entitled to 1st tier seating and elite access to premium spaces throughout the stadium, including the Player’s Lounge. As you’ll soon see, our investment in technology throughout the stadium will continue to fuel your passion for our team. Here are some great ways you can make the most of your game day experience. Start by clicking here to initialize your 6-Star app and customize your preferences. If you would like to speak with a concierge right now or schedule an appointment click here.

2017 is all access from Pre-Season to the Playoffs.

Getting to the stadium has never been easier. Sync your vehicle’s entertainment system with the 6-Star app for the updates on traffic, real time parking lot capacity, and breaking game day news from the League Network. As a season ticket holder with an access account you can utilize the red-carpet drop off provided for public transit, taxi, ride share and limo services.

Choose your tailgate zone. Is it time to party or is it time to share your love of the game with your family? This year’s Access Account gives you the option to enjoy pre-game festivities in our safe family friendly parking area or alternatively, pump yourself up with libation and award-winning fare in our party lot. Either lot provides dedicated men’s and women’s facilities, as well as the opportunity to join the entry parade led by the Cheerleaders, former team Hall of Fame players, and this week’s featured marching band.

You spoke, we listened. Instead of a big brother you have a best friend… and a smart one at that. Your stadium Beacons are providing the information you want when you want it based on your answers to the questions supplied during the 6-star application process. Which way to the self-serve kiosk with your favorite beer? Where are my friends? What is the ETA for the hot dog vendor to my row? Customize your preferences at any time via the 6-Star app.

New this year to the 6-Star app is the encrypted finger print secure pay code for purchases that will be delivered to your seats. Team apparel, food purchases, and seat upgrades can all be made through your phone and the items delivered or picked up at a will call location. Simply link your 6-Star app to a credit card and there is no need to get out your wallet or stop by an ATM.

You’ll want to come early for the pre-game. We are turning on the augmented reality to get you closer to the game. Point your second screen camera at the field to get real-time stats. But don’t put your camera down yet. As the team enters the field, your second screen becomes part of the show. Custom targeted graphics are sent to each app enabled device as you become part of a stadium wide display. Enable the audio of your second screen and it becomes the 13th man, amplifying the roar of the crowd.

This year’s 4D experience includes your officially licensed tech wearables. Initializing the 6-Star app will link your shoes, official Tech-Apparel, watches, and glasses to the action on the field. As your favorite player takes the field your wearables react to the game play, bringing the action to you. You won’t only see the game winning touchdown, you will feel it!

As a suite holder you can set the mood of your suite by selecting imagery for display on the monitors. Way beyond a remote control, you have the option to dive deep into the team database of pictures, old game footage, SAP, or graphic customization to welcome your VIP guests and family. In club spaces, we are crowdsourcing all App holders to set the mood by controlling the lighting, monitoring content, and sound levels.

Every level of the 6-Star app is a social network accelerator. Your registration with the team fast tracks and prioritizes social media shares across the team network. Every post lets us know how much of a fan you are. Posts ultimately lead to rewards and recognition by the team, our sponsors, and vendors. In the old days, you had to be one of the first so many thousand through the gate, with the data to prove that you are a true fan, our welcome and thank you gifts have improved. Watch for our promotions in your Twitter, Vine, Pinterest, Chirp, Instagram, WeChat, and Facebook feeds.

We know you are going to have fun at the game. So much so in fact, you may forget where you parked the car. Luckily your new best friend, the 6-Star app, remembers where you parked and gets you to your vehicle as quickly as possible. Need traffic updates or a taxi ride for a ride home… remember everything you need for a fantastic day at the stadium is right at your fingertips!

About the Author
Quincy Morris is a Research Strategist for Dimensional Innovations. “I want to give clients a tactical advantage by forecasting trends and inspiring them to be creative, cunning, and prepared.”