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Creating the Ultimate Fan Experience: A Look Inside the Vikings Voyage

September 29, 2016
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How do you build a space to honor your tried and true fans? The ones who have been there since day one? The ones who brush off a few feet of snow to make it on game day? How do you capture the legends and iconic moments in Vikings’ history? How do you connect to a new generation of fans? The ones who still dream of being on the field to make the winning catch? The ones who want to carry on the Vikings’ traditions?

Meet the Vikings Voyage

We were honored to work with the Minnesota Vikings to create a custom interactive fan experience inside the new U.S. Bank Stadium.

Starting with a Blank Slate

Roughly 10,000-square-feet were set aside in the new stadium for a space that would not only highlight the history of the Vikings, but also get fans excited through interactive and physical activities.

“We came to DI to help us develop how this could be a mix of your traditional hall of fame experience – something that’s got the artifacts and memorabilia, but also something that can be fun and interactive for fans of all ages,” said Jenny Haag, Senior Manager of Stadium Partnership for the Minnesota Vikings.

Custom Technology

Our in-house tech team was able to coordinate with our design, fabrication and installation teams through the entire process, ensuring that the whole experience is consistent for fans.

Vikings Voyage Blog Photo


Vikings fans who enter the space for the first-time are given a RFID bracelet that will track their scores as they challenge their friends, family and fellow football lovers in interactive combine-themed drills each time they visit. For example, ‘Speed Prevails’ is a 2-player shuttle run game to see who can get the fastest time. Fans feeling really confident can also opt to race against a Vikings player’s time. By scanning their RFID bracelets, fans can compare their scores against others at the ‘Halls of Valhalla.’

A display called ‘Battle Armor’ features several OLED interactive touch-screens for fans to see how the uniforms have changed from the 1960’s, 1990’s and today. This marks the first time OLED touch-screens have been used at an NFL stadium.

‘Prove Your Honor’ uses VR googles inside of an actual Vikings helmet to challenge fans to make the winning catch on the field.

Bringing Legends to Life

When entering the space, fans begin by watching a powerful video tribute to the Minnesota Vikings with historic and modern-day footage on an incredible 30-foot-long projection screen designed to fit the inside of a Vikings ship hull.

The enormity of Cris Carter’s incredible receiving record is captured by hanging 1,000 chrome footballs from the ceiling in a visually stunning display. Fans can also sit right beside the Purple People Eaters, providing a great photo opportunity for fans of all ages. And ‘Lore of the North’ features nostalgic and iconic elements from the teams’ history that are carefully displayed with photos and graphics to tell their story.

Viking Voyage Blog Photo


Watch the Making of the Purple People Eaters

Our diverse and inventive team of designers, technologists, engineers, fabricators, installers and project managers made the process seamless from beginning to end, resulting a powerful experience for Minnesota Vikings fans.

Here’s one more look at the Vikings Voyage. SKOL!