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Design as a Driver for Every Business Decision

March 10, 2014
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From time to time we at DI want to share with you interesting articles or ideas that we have been talking and learning about. This article is one that caught the attention of Scott Dawald, one of our Creative Directors.

Scott said, ”This article provides great insight into the future of how businesses can be run… the idea that design is not a component of the business, but an encompassing culture and driver for every decision. Everything from how a meeting is run, to who is hired and finally how the office is designed.”

Enjoy!

http://www.dezeen.com/2014/01/28/silicon-valley-didnt-think-a-designer-could-build-a-company-interview-airbnb-co-founder-brian-chesky/