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14 Fan Experience Trends for 2014

December 11, 2013
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Imagine you’re heading to a game for your favorite sporting team. You enter the long line of traffic waiting to turn into the parking lot, sighing impatiently as seconds and minutes stretch out to what feels like hours of boredom. Maybe you tailgated, and maybe you didn’t. Either way, when you’re ready to find your seat, you shuffle into a line with dozens, if not hundreds of other fans waiting for their tickets to be scanned. Inside, you swarm with other fans to hurry up and stand in line some more. You wait in line to grab a popcorn and drink. You wait to reach your seat. You wait for a restroom. Once you make it to your seat (where you waited again for the usher to glance at your ticket and vaguely gesture to the right section and row), it’s hard to see the action from some angles, and the jumbotron doesn’t show many replays. An amazing series of plays happens, yet your 4G, uber-fast phone is sitting in a black hole of connectivity. Frustrated, you moan to your neighbor that you can’t get enough service for you to share the moment with your friends.

The fan experience is changing
We could go on about what happens to the average fan on any given gameday, but the point is, many fan experiences are lacking the things people really want. Is it any wonder more and more people are choosing to watch a game on the comfort of their couch instead?

At the same time, we’re encouraged by a change that is underway. Sports organizations across the country are taking proactive, engaging steps to draw fans back in.

As we look ahead to the new year, we know that the fan is more in control than ever. The fan experience trends we see on the horizon are designed to appeal to today’s connected and savvy fans.

Discover our ideas for your fan experience in 2014
We gathered these ideas into one place with our whitepaper,  14 Fan Experience Trends for 2014.

Download this guide to discover these game-changing concepts, complete with tips and tactics you can implement to create a compelling fan experience. Here’s a sampling of the trends we examined:

  • Stadium downsizing
  • Respecting the female sports fan
  • Creating storytelling spaces
  • Shifting sponsorship models

The fan experience is changing
We could go on about what happens to the average fan on any given gameday, but the point is, many fan experiences are lacking the things people really want. Is it any wonder more and more people are choosing to watch a game on the comfort of their couch instead?

At the same time, we’re encouraged by a change that is underway. Sports organizations across the country are taking proactive, engaging steps to draw fans back in.

As we look ahead to the new year, we know that the fan is more in control than ever. The fan experience trends we see on the horizon are designed to appeal to today’s connected and savvy fans.

Discover our ideas for your fan experience in 2014
We gathered these ideas into one place with our whitepaper, 14 Fan Experience Trends for 2014.

Download this guide to discover these game-changing concepts, complete with tips and tactics you can implement to create a compelling fan experience. Here’s a sampling of the trends we examined:

  • Stadium downsizing
  • Respecting the female sports fan
  • Creating storytelling spaces
  • Shifting sponsorship models

Ready to rock your fan experience? Download the whitepaper now.

 

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